Ethics Vs. Biomedical Ethics - 950 Words

Ethics look at principles and a set of concepts that help monitor and determine behaviours that may either help or harm people. It is commonly related to morality which looks at a person’s behaviour or manner in the way they differentiate their actions, decisions and intentions into what is considered right and wrong (good and bad). Generally ethics looks at making the appropriate decision (best possible solution) brought about on the basis of common sense (Beauchamp Childress 2008). Ethics is systematic as it uses special methods and approaches to examine moral situations. It is also reflective as it calls into question assumptions about existing components of our moralities. More specifically health care ethics or biomedical ethics looks at principles that can be understood by those working in various different disciplines in the medical field (e.g nurse, doctor, physiotherapist and radiographer) (Beauchamp Childress 2008). The principles are standards of conduct on whic h many moral claims and judgements depend on. The four main principles in the biomedical ethics framework are; autonomy (respecting a person’s capacity to make decisions for themself), non-maleficence (to not cause any harm to others), beneficence (prevent any harm, acting to benefit others and balance it against risks and costs) and finally justice (equal distribution of resources). As a radiographer it is important that a code of ethics is followed to ensure appropriate measures are taken to solve aShow MoreRelatedBiomedical Engineering: Stem Cells Essay1584 Words   |  7 Pages Biomedical engineering has become a growing field over the past couple years. The new advances and research that stem from biomedical engineers can solve problems that would have never have been able to be solved before. Engineers have been working on new technology that will utilize stem cells in order to save lives and treat diseases. The stem cells that are used for treatment are called embry onic stem cells. Embryonic stem cells are formed from five-day old human embryos that the embryos areRead MoreA Careful and Meaningful Consideration of my Journey in Nursing Ethics1614 Words   |  7 Pagesrelationship that exist between the Healthcare System, the patient, and the Healthcare provider. For a safe and effective nursing practice, a proper knowledge and understanding of nursing code of ethics, the definitions, concepts and principles of all stakeholders need to be recognized. My journey in Nursing Ethics has provided me with an opportunity to think over some of my life and clinical practice situations and relating whatever has been learnt to future nursing practices. Critical reflection analysisRead MoreRational Ethics Or Relational Ethics942 Words   |  4 Pagesrational ethics or relational ethics in decision making process. 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We will isolate and divulge onRead MoreRight For Hunt Vs. Animal Rights955 Words   |  4 PagesRight to Hunt vs. Animal Rights On the topic of Animal Rights, subjects such as hunting can be addressed clearly as an unnecessary sport by many animal rights groups, however Jim Amrhein of The Daily Reckoning has brought to light many valuable points on the right to hunt. According to the Daily Reckoning website, the publication is a daily stock market observation stressing the economy, world politics, and travel. Mr. Amrhein reveals various statistics not only for the right to hunt, but also factsRead MoreShould Medicine Be A Self Regulating Profession1383 Words   |  6 Pagesprecursor, for meaningful changes leading to increased accountability and transparency. The medical profession, both in practice and in research cannot itself be self-regulating. Sadly, personal morality is simply insufficient for professional medical ethics. 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Robl, a veterinary and developmental biology professor at the University of Massachusetts in Amherst said, â€Å"This technology is here, it’s repeatable, and we’re going to see it move into the biomedical and agricultural industry.† (Weiss) Many of the scientists around the world who are conscious and understand cloning seem to agree with Robl; the cloning sciences will be here faster than we think, and still may solve important issues we have inRead MoreEssay Lethal Injection2111 Words   |  9 Pages Expert testimony, judicial orders, or recommendations from special state panels are involved (Public Library of Science, 2008). Data collected from the bodies of the dead inmates are analyzed through biomedical research activities. The primary reason why inmates are analyzed through biomedical research activities is because prisons are the new mental illness institutions. Whatever medical researchers are finding substantiates the concerns that differe nt chemical paralytics, dosages, and methodsRead MoreImportance Of Ethics Theory For A Licensed Counselor2249 Words   |  9 PagesETHICS PAPER JENNIFER SPALINGER HR 5453-221-016 DR. JOHNSON UNIVERISTY OF OAKLAHOMA APRIL27, 2016 IMPORTANCE OF ETHICS THEORY In order to be a licensed counselor a professional has to take exams that based on ethics. The counselor must function at a mandatory level of competence with knowledge of the basic standards. However, most clients would appreciate an aspirational counselor that conducts themselves above reproach. They understand the sprit and principle behind the code of ethical

Psychological Marketing How Our Senses Sell Us

When you walk into a bakery, the mere smell wafting out of the oven is often enough to incentivize clients to purchase sweets. The sights, sounds, and smells of the modern marketplace are rarely accidents. More likely, they are tools of an evolving strategy of  psychological marketing called â€Å"sensory marketing† designed to win your loyalty and, most of all, your dollars. Brief History of Sensory Marketing The area of psychological marketing known as sensory marketing is an advertising tactic intended to appeal to one or more  of the five human senses of sight, hearing, smell, taste, and touch to create an emotional association with a specific product or brand. A successful sensory branding strategy taps into certain beliefs, feelings, thoughts, and memories to create a brand image in a customers mind. For example, if the smell of pumpkin spices in October makes you think of Starbucks, its no accident. Sensory branding dates back to the 1940s when marketers began exploring the role of sight in advertising. At the time, the main forms of visual advertising were printed posters and billboards and research was focused on the effects of various colors and fonts within them. As  television  began finding its way into virtually every American home, advertisers began appealing to consumers’ sense of sound. The first TV commercial featuring a catch jingle is believed to be an advertisement for Colgate-Palmolives Ajax cleanser, aired in 1948. Noting  the growing popularity of aromatherapy and its connection to color therapy, marketers began researching the use of smell in advertising and brand promotion during the 1970s. They found that carefully selected scents could make their products more appealing to consumers. More recently, retailers have seen that infusing certain scents throughout their stores could increase sales. The popularity of multi-sensory marketing is on the rise.   How Sensory Marketing Works   As an approach that appeals to the senses instead of logic, sensory marketing can  affect people in a way that traditional mass marketing cannot. Classic mass marketing works on the belief that people—as consumers—will behave rationally when faced with purchasing decisions. Traditional marketing assumes that consumers will systematically consider concrete product factors like price, features, and utility. Sensory marketing, by contrast, seeks to utilize the consumers life experiences and feelings. These life experiences have identifiable sensory, emotional, cognitive, and behavioral aspects. Sensory marketing assumes that people, as consumers, will act according to their emotional impulses more than to their objective reasoning. In this way, an effective sensory marketing effort can result in consumers choosing to buy a certain product, rather than an equal but less expensive alternative. For the Harvard Business Review in March 2015, sensory marketing pioneer Aradhna Krishna wrote, â€Å"In the past, communications with customers were essentially monologues—companies just ‘talked at’ consumers. Then they evolved into dialogues, with customers providing feedback. Now they’re becoming multidimensional conversations, with products finding their own voices and consumers responding viscerally and subconsciously to them.† Sensory marketing attempts to ensure lasting product success by:   Identifying, measuring, and understanding consumers emotionsIdentifying and capitalizing on new marketsEnsuring first and repeated purchases (brand loyalty)   According to Iowa State University Professor Jihyun Song, consumers relate various brands to their most memorable experiences—good and bad—with their buying behaviors driven by storytelling and emotion. In this manner, sensory marketers work to create emotional ties that link the consumer to the brand. How Sincere vs. Exciting Brands Play on the Senses A products design creates its identity. A brands design can express trend-setting innovation like Apple or solidify its dependable tradition like IBM. According to marketing experts, consumers tend to subconsciously apply human-like personalities to brands, leading to intimate and (hopefully for the brands), lasting loyalties. Most brands are considered to have either sincere or exciting personalities. Sincere brands like IBM, Mercedes Benz, and New York Life tend to be perceived as conservative, established, and wholesome, while exciting brands like Apple, Abercrombie and Fitch, and Ferrari are perceived as imaginative, daring, and trend-setting. In general, consumers tend to form longer-lasting relationships with sincere brands than with exciting brands. Sight and Color in Marketing   People had been choosing their possessions based on how they looked long before the advertising industry even existed. With the eyes containing two-thirds of all the sensory cells in a sighted persons body, sight is considered the most prominent of all human senses. Sensory marketing uses sight to create the brands identity and create a memorable sight experience for consumers. This experience extends from the design of the product itself to packaging, store interiors, and printed advertising. The development of virtual reality (VR) devices is now allowing sensual marketers to create even more immersive consumer experiences. For example, Marriott Hotels new Teleporter VR glasses allow potential guests to see and experience the sights and  sounds of travel destinations before booking a stay. No aspect of product design is left to chance anymore, especially color. Research shows that up to 90% of all snap buying decisions are based on the colors of products or branding alone. Other studies have shown that brand acceptance hinges largely on the appropriateness of the colors associated with the brand—does the color fit the product? Over time, certain colors have become commonly associated with certain traits. For example, brown with ruggedness, red with excitement, and blue with sophistication and dependability. However, the goal of modern sensory marketing is to choose colors that portray the brands desired individual personality rather than sticking with such stereotypical color associations. Sound in Marketing   Along with sight, sound accounts for 99% of all brand information presented to consumers. More widely used in mass marketing since the invention of the radio and television, sound contributes to brand awareness in much the same way that humans use speech to establish and express their identities.   Today, brands spend huge sums of money and time choosing the music, jingles, and spoken words that consumers will come to associate with their products. Major retail outlets such as The Gap, Bed Bath Beyond, and Outdoor World, for example, use customized in-store music programs to appeal to the senses of their anticipated customer groups. Abercrombie and Fitch knows, for example, that their typically younger customers spend more money when loud dance music is being played in the store. As Emily Anthese of  Psychology Today  wrote, Shoppers make more impulsive purchases when theyre over-stimulated. Loud volume leads to sensory overload, which weakens self-control. According to the Harvard Business Review, the familiar Intel Bong is played somewhere in the world once every five minutes. The simple five-note tone, along with the memorable slogan—Intel inside—has helped Intel become one of the most recognized brands in the world. Smell in Marketing   Researchers believe that smell is the sense most powerfully linked to emotion, with over 75% of our feelings being generated by odors. Todays fragrance industry is increasingly focused on perfecting perfumes for the brain—specifically, the brains of customers. According to Harold Vogt, co-founder of the Scent Marketing Institute in Scarsdale, New York, at least 20 scent-marketing companies worldwide are developing scents and aromas for companies to help them enhance their marketing and reinforce their brand identity with customers.   The consumer scent industry is currently a billion-dollar business. The fragrance industry is moving into the conditioning of indoor environments using aromatherapy infusion technology. Natural and chemical substances are released into the air to improve feelings of well-being and even increase human performance. Scent conditioning systems are now found in homes, hotels, resorts, healthcare institutions, and retail stores. At Walt Disney World in Florida, visitors to the Magic House at Epcot Center are relaxed and comforted by the smell of fresh-baked chocolate chip cookies. In-house bakery and coffee chains like Starbucks, Dunkin Donuts, and Mrs. Fields Cookies, recognize the importance of the smell of fresh-brewed coffee in attracting customers.   What smells work? Scent marketing researchers say that aromas of lavender, basil, cinnamon, and citrus flavors are relaxing, whereas peppermint, thyme, and rosemary are invigorating. Ginger, cardamom, licorice, and chocolate tend to stir romantic feelings, while rose promotes positivity and happiness. Another recent study showed that the smell of oranges tended to calm the fears of dental patients awaiting major procedures. Singapore Airlines is in the sensory marketing hall of fame for its patented scent called Stefan Floridian Waters. Now a registered trademark of the airline, Stefan Floridian Waters is used in the perfume worn by flight attendants, blended into the hotel towels served before takeoff, and diffused throughout the cabins of all Singapore Airlines planes. Taste in Marketing   Taste is considered the most intimate of the senses, mainly because flavors cannot be tasted from a distance. Taste is also considered the hardest sense to cater to because it differs so widely from person to person. Researchers have found that our individual taste preferences are 78% dependent on our genes. Despite the difficulties of generating mass taste appeal it has been attempted. In 2007, the Swedish food retail chain City Gross began delivering grocery bags containing samples of bread, beverages, sandwich spreads, and fruits directly to customers homes. As a result, City Gross customers felt a more intimate and memorable connection with the brands products compared to those of brands who used more traditional marketing tactics such as coupons and discounts. Touch in Marketing   The first rule of retail sales is, Get the customer to hold the product.  As an important aspect of sensory marketing, touch enhances customers interaction with a brands products. Physically holding products can create a sense of ownership, triggering must-have purchase decisions. Medical research has proven that pleasant touching experiences cause the brain to release the so-called love hormone, oxytocin, which leads to feelings of calmness and well-being. As with the sense of taste, tactile marketing cannot be done at a distance. It requires that the customer interact directly with the brand, usually through in-store experiences. This has led many retailers to display un-boxed products on open shelves, rather than in closed-display cases. Major customer electronics retailers like Best Buy and the Apple Store are known for encouraging shoppers to handle high-end items. Research cited by the Harvard Business Review shows that actual interpersonal touch, such as a handshake or a light pat on the shoulder, leads people to feel safer and spend more money. Studies have shown that waitresses who touch the diners they are serving earn more in tips. Multi-Sensory Marketing Successes Today, the most successful sensory marketing campaigns appeal to multiple senses. The more senses appealed to, the more effective the branding and advertising will be. Two major brands noted for their multi-sensory marketing campaigns are Apple and Starbucks. The Apple Store   In its stores, Apple allows shoppers to fully experience the brand. Throughout these concept stores, customers are encouraged to see, touch, and learn about the entire Apple brand. The stores are designed to convince prospective and existing Apple owners that the innovate brand is and will contribute to be the key to enjoying a state of the art lifestyle. Starbucks As a pioneer in employing multi-sensory marketing, Starbucks philosophy is to satisfy its customers senses of taste, sight, touch, and hearing. The Starbucks brand serves up this comprehensive package of sensual gratification through the use of consistent flavors, aromas, music, and printing that is known to appeal to its customers. All music played in Starbucks stores worldwide is selected from about 100 to 9,000 songs on CDs sent to the stores every month by the companys main office. Through this approach, consumers in all countries and cultures can share much more than a good cup of coffee. They get the entire Starbucks experience.

Installed Capacity of Electricity Generation by Fuel Type Statistics Project

Essays on Installed Capacity of Electricity Generation by Fuel Type Statistics Project The paper â€Å"Installed Capacity of Electricity Generation by Fuel Type† is a   meaningful version of statistics project on technology. Electricity generation is the process of converting non-electrical energy into electricity. For electric utilities, it is the first process in the delivery of electricity to consumers. The other processes are normally carried out by the electrical power industry. Electricity is most often generated at a power station by electromechanical generators, primarily driven by heat engines fueled by chemical combustion or nuclear fission but also by other means such as the kinetic energy of flowing water and wind. There are many other technologies that can be and are used to generate electricity such as solar photovoltaic and geothermal power.The World net electricity generation nearly doubles in the reference case, from 17.3 trillion kilowatt-hours in 2005 to 24.4 trillion kilowatt-hours in 2015 and 33.3 trillion kilowatt-hours in 2030. In genera l, growth in the OECD countries, where electricity markets are well established and consuming patterns are mature, is slower than in the non-OECD countries, where a large amount of demand remains unsatisfied. The International Energy Agency has estimated that nearly 32  percent of the population in the developing non-OECD countries (excluding non-OECD Europe and Eurasia) do not yet have access to electricity—a total of about 1.6 billion people. With the strong economic growth projected for the developing non-OECD nations, substantial increases in electricity generation will be needed to meet demand in the residential, commercial, and industrial sectors.  Although the non-OECD nations consumed 24 percent less electricity than the OECD nations in 2005, total non-OECD electricity generation in 2030 is projected to exceed the OECD generation by 46 percent. In developing countries, strong economic growth translates to a growing demand for electricity. Increases in per capita i ncome lead to improved standards of living, rising consumer demand for lighting and appliances, and growing requirements for electricity in the industrial sector. As a result, total non-OECD electricity generation(The figure has been taken from International Energy Outlook 2008)Electricity generation in the nations of OECD EuropeElectricity generation in the nations of OECD Europe increases by an average of 1.4 percent per year in the IEO2008 Reference case, from 3.3 trillion kilowatt-hours in 2005 to 4.0 trillion kilowatt-hours in 2015 and 4.7 trillion kilowatt-hours in 2030. Because most of the OECD Europe countries have relatively stable populations and mature electricity markets, most of the growth in electricity demand is projected to come from those with more robust population growth (including Turkey, Ireland, and Spain) and from the newest OECD members (including the Czech Republic, Hungary, and Poland), whose economic growth rates exceed the OECD average through the project ion period.  (The figure has been taken from International Energy Outlook 2008)Net electricity generation in the Middle EastDespite short-term supply issues in some Middle Eastern countries, natural gas is expected to remain the region’s largest source of energy for electricity generation throughout the projection (Figure 63). In 2005, natural-gas-fired generation accounted for 56 percent of the Middle East region’s total power supply. In 2030, the natural gas share is projected to be 65 percent, as the petroleum share of generation falls over the projection period. Petroleum is a valuable export commodity for many nations of the Middle East, and there is increasing interest in the use of domestic natural gas for electricity generation in order to make more oil assets available for export.

Responsibilities Of Under Domiciliary Care â€Myassignmenthelp.Com

Question: Discuss About The Responsibilities Of Clients Under Domiciliary Care? Answer: Introduction The rights and responsibilities of clients under domiciliary care are guided by the Charter of Care Recipients Rights and Responsibilities for Home Care (Australian Government Department of Health, 2017). Also referred to as The Charter it recognises all partners involved in the clients care and it spells out the measures that guide their participation and interactions in the care process. The right to receive dignified treatment The client ought to be treated with respect and dignity regardless of his/her age, lifestyle, culture, or language during all instances that they are receiving care and treatment. The provider/carer ought to uphold the clients dignity and also treat them with respect in all encounters. The client has the right to be involved in decision making The client has the right to be involved in the process of deciding and choosing support that best meets his needs (CentreCare, 2017). He/she should be consulted about his/her needs and preferences. This means that the client can also accept or refuse assistance. This means that the client plays an active role in deciding elements of his/her care and that any care or treatment given should not be just imposed on them. The right to get explanation about the services he/she receives. The provider should develop a written agreement between them and the client which spells out what the client agrees with the service provider. This agreement should include a written plan of the service that the client should receive/expect from the service provider. The right to information The client has the right to be served with information pertaining the care. He/she should be helped in understanding any information that he or she is given. The client is generally supposed to have access to information of the carer's service Act, including the services provided, user rights, policies and procedures, and the procedures for channelling grievances (Carers ACT Australia, 2015). Additionally, a client should also have access to information on any alternative services which could be of assistance to him or her. The right to privacy and confidentiality of the clients personal information. The service provider has a legal obligation of ensuring the protection and proper usage and handling of the clients personal information. The provider is expected to place a high value on the right of the client to have his or her personal privacy protected. The provider should have outlined policies and procedures which are in line with the National Privacy Principles which regulate the collection, storage, security, use and disclosure of personal information (Carers ACT Australia, 2015). The client has to give permission to the provider to store his/her personal information for the purposes of guiding them in the provision of appropriate services to the client. The provider is expected to take all reasonable steps in ensuring that the clients information is accurate, up-to-date, and stored securely and confidentially (Home Care Service of NSW, 2014). The provider should always seek the clients consent before they disseminate the clients information to any other organisation that ma y be seeking to offer services to the client. The client has the right to receive care that takes into consideration their preferences in dimensions of lifestyle, cultural, linguistic, and religious background. The care plan arrived at between the provider and the client should take account of the clients lifestyle, linguistic, cultural and religious preferences in the provision of the services (Home Care Service of NSW, 2014). The client has the right to commenting and/or complaining about services provided The provider has the obligation of giving the client information on how to comment or complain about the services he or she receives. The client can do this without fearing that he or she may lose the care or may be discriminated in any manner (Homecare Australia, 2016). The complaints raised by the client ought to be investigated fairly and confidentially, and also to have correct remedial measures taken to address the clients raised issues. The right to have the fees determined in a transparent, fair and accessible manner. This also includes receiving clear and understandable invoices, and having the fees reviewed periodically and upon the clients request when there are changes in his or her financial circumstances. The charter also states that the client cannot be denied services due to his or her inability to pay a fee for reasons beyond their control (Australian Government Department of Health, 2017) Responsibilities Respect the rights of carers Clients should respect the human, legal and workplace rights of the carers. This includes the right to work in a secure environment. All carers ought to be treated without exploitation, abuse, discrimination or harassment. Abide by the terms and conditions of the written agreement. It is the responsibility of the client to abide by the terms dictated in the agreement. He or she is also expected to acknowledge the possibility of changes in his/her needs and as a result, has the responsibility to negotiate for modifications of care and service (homecaretoday, 2017). Communication with the provider The recipient of the care has the responsibility of giving the provider enough information which will facilitate the development, delivery and review of the care provided. The client should be able to inform the provider of any problems pertaining to the care and services (myagedcare, 2016). If the client also chooses to change the provider of the services, he or she communicate beforehand. Facilitating access It is the responsibility of the client to allow safe and reasonable access to those providing the services outlined in the care plan (Commonwealth of Pennyslyvania, 2005). The client should agree with the client about the services he will receive at any particular time and if he/she wishes not to be provided with the services on a given day, he/she should provide reasonable notice. Payment of fees outlined as outlined in the written agreement. It is the clients responsibility to pay the fees stipulated in the agreement, and/or also negotiate any alternative arrangements in the event of any changes in his/her financial circumstances. References Australian Government Department of Health. (2017, February). Charter of Care Recipients Rights and Responsibilities Home Care . Canberra, Australia: Australian Government Department of Health. Carers ACT Australia. (2015). Your Rights and Responsibilities as a Client. Retrieved from Carers ACT Australia: https://www.carersact.org.au/Assets/Files/rights-responsibilities-client.pdf CentreCare. (2017). Clients Rights and Responsibilities. Retrieved from CentreCare: https://www.centrecare.com.au/about-us/clients-rights-and-responsibilities/ Commonwealth of Pennyslyvania. (2005). Domiciliary Care Services For Adults. In Domiciliary Care (pp. 6-40). Pennyslvania: State of Pennyslyvania. Home Care Service of NSW. (2014). Home Care Service client handbook. Sydney: Home Care Service. Homecare Australia. (2016, January 19). Client Rights and Responsibilities. Retrieved from HomeCare Australia: https://www.homecareaustralia.com.au/homecare-australia-blog/client-rights-and-responsibilities homecaretoday. (2017). Your Rights and Responsibilities. Retrieved from Home Care Today: https://homecaretoday.org.au/consumer/your-guide-to-new-choices-in-home-care/your-rights-and-responsibilities myagedcare. (2016, April 14). Rights and responsibilities - home care. Retrieved from myagedcare: https://www.myagedcare.gov.au/quality-and-complaints/quality-of-care-and-consumer-rights/rights-and-responsibilities-home-care